Great content cannot rank if Google struggles to crawl your site. Use this technical SEO checklist for UAE websites to fix the foundations.
Crawling and Indexing
- Submit an XML sitemap in Google Search Console.
- Check robots.txt does not block key pages.
- Fix 404s and redirect chains; use 301s for moved URLs.
- Use canonical tags to avoid duplicate content.
Core Web Vitals and Speed
Aim for fast Largest Contentful Paint, low layout shift and responsive interactions. Compress images (WebP/AVIF), lazy-load below-the-fold media, minimise JavaScript, use caching and a CDN. Website speed optimisation in the UAE matters on mobile networks, so test on real phones.
Mobile-First Design
Google indexes the mobile version. Ensure content parity, tap-friendly buttons and readable text.
Structured Data
Add Organization, LocalBusiness, FAQ, Article and Breadcrumb schema markup. Validate in Google’s Rich Results Test.
Security
Use HTTPS everywhere, keep software updated and fix mixed-content warnings.
Bilingual Sites: hreflang
If you publish English and Arabic versions, use hreflang tags and separate URLs so Google serves the right language. More in our Arabic SEO guide.
Site Architecture and Internal Linking
Keep important pages within three clicks of the homepage, use descriptive anchor text and build topic clusters around your money pages.
Monitoring
Review Search Console coverage, performance and Core Web Vitals reports monthly. Our technical SEO services in Dubai include a full audit and fix list.