Your Google Business Profile in the UAE (formerly Google My Business) is often the first impression customers get. Here is how to set it up and optimise it for more calls and visits.
Step 1: Create or Claim Your Listing
Search your business name on Google Maps. If it exists, claim it; otherwise add a new profile. Use your exact legal or trading name as shown on your signage and trade licence, with no keyword stuffing.
Step 2: Verify Your Business
Google may verify by video, phone, email or postcard. For Google Business Profile verification in Dubai, a short video showing your signage, premises and tools usually works. Follow the on-screen instructions precisely.
Step 3: Fill Every Field
- Primary and secondary categories
- Services and products with descriptions
- Opening hours, including special hours for Ramadan and holidays
- Website, phone and WhatsApp link
- Attributes such as wheelchair access and languages spoken
Step 4: Add Quality Photos and Videos
Upload your logo, exterior, interior, team and work samples. Profiles with fresh photos typically attract more engagement.
Step 5: Collect Google Reviews
Share your review link after every successful job. Reply to all reviews, thanking customers and addressing issues calmly. Never buy reviews; it violates Google’s policies.
Step 6: Post Updates Weekly
Use posts for offers, events and new services. They keep your profile fresh and give customers reasons to act.
Step 7: Use Q&A and Messaging Wisely
Seed common questions with helpful answers and respond fast to chats.
Common Mistakes
Using a PO box as the address, inconsistent phone numbers, wrong categories and ignoring reviews are the most frequent problems we see in Dubai.
Part of a wider local SEO strategy; we manage it for you through our Dubai SEO team.